- Integrate twitter into your current web presence. By adding your twitter feed to your website you are helping to strengthen your presence on twitter and your website. This simply means more people know you are tweeting and the number of people you are communicating with increases.
- Step two is simple. Give your customers a reason to read your tweets. This means you should only put out information that your customers care about. Filler information that is useless will only tell your customers that you are not worth paying attention to. So be sure you to offer incentives such as information about upcoming events, sales and other special deals that really matter to your clientele.
- Tweet consistently tweet often. If you offer a sales special everyday at the same time and your followers know to expect your tweet, you will get paid far more attention.
Let’s look how a mock example of how a business could put these steps to work and increase sales.
The mock store is Mike’s Muffins. They sell 30 types of muffins and coffee downtown Boston. They always have a morning rush, but slow down in the afternoon. Mike’s Muffins decides they were going to offer an afternoon special everyday by updating their street chalkboard, but still afternoons sales remain slow.
Now Mike’s Muffins has a website so they decided they are going to take their sales online. They sign up for twitter and integrate their twitter feed into their website then use their website to tell visitors that every day at 2 p.m. they will tweet a sales special. Instantly people are not only visiting their website, they are signing up on twitter to get the sales special.
Now everyday at 2 p.m. right before many people’s afternoon break, Mike’s Muffins sends out a tweet and he effectively drives muffin hungry customers to his store.
Gabe's Place Apartments
- Candice, Property Admin
We have worked with a lot of design firms within the community and never found a company that was so easy to deal with. SiPepDesign was professional, on time, affordable and flexible to our needs. SiPepDesign was able to design and create web and print material quickly and they are very affordable. SiPepDesign really helped us to improve projects that we have already started.
Our business was fairly matured, however there were definite improvements that we always thought were out of reach - working with SiPepDesign I could express what I wanted to see and happen and they would work towards my goals within timeframe and in budget.
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