Millennial shoppers may not be who you think they are. In fact, new data from Accenture shows that retailers do not understand this valuable demographic and, as a consequence, are…
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A one-minute online video is equivalent to 1.8 million words. What kind of marketing value does this offer companies – and their viewers? According to Dr. James McQuivey of Forrester…
Ask any marketer or business owner what is the hardest part of an email marketing campaign, and the answer you are likely to get is writing the email subject line….
