In 2016, predictions become reality and momentum becomes mainstream. Here is what the digital transformation can mean for your business in the year ahead. Responsive Websites In early 2015, we…
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The digital transformation of business is here, and organizations investing in supportive technology are setting the new standards for how business is – and is expected to be – done….
Millennial shoppers may not be who you think they are. In fact, new data from Accenture shows that retailers do not understand this valuable demographic and, as a consequence, are…
A one-minute online video is equivalent to 1.8 million words. What kind of marketing value does this offer companies – and their viewers? According to Dr. James McQuivey of Forrester…
Ask any marketer or business owner what is the hardest part of an email marketing campaign, and the answer you are likely to get is writing the email subject line….
Think online advertising only drives online purchases? It’s time for those concerned with in-store sales to re-think how digital influences consumer buying behaviors in brick-and-mortar environments. Scenario #1: Product Researchers…
When more than 60 percent of the global CMS market uses WordPress software, there has to be a reason. There are actually a few. Why WordPress Dominates the CMS Scene…
It used to be that the value of an email list did not extend much beyond email marketing. Google Adwords changed all that last month, when they introduced a new…
High-end luxury brands need a social media presence, and luxury shoppers have one…here is how the two can make meaningful connections. Seventy percent of luxury shoppers own a smartphone, and…
Mobile email opens, which include both smartphones and tablets, accounted for 67.78 percent of all opens, according to Movable Ink’s Q2 2015 U.S. Consumer Device Report. That means more than…
