Social media platforms are excellent marketing and advertising tools. They can also be wildly confusing. Between disappearing videos, square-shape photos and character limits – how exactly do they work? This…
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If you think the volume of video ads has been surging across social media platforms lately, it isn’t your imagination. Instagram, Twitter and Facebook News feeds are populating with more…
Data. Devices. Channels. Technologies. Fragmentation. Is your head spinning yet? Lots of businesses are excited about what the digital transformation means. It’s the implementation that can be downright confusing. As…
Last month, we wrote about the incredible benefits of Instagram as part of a social media strategy. And true to form (social media is always changing), last week there was…
Google has a preoccupation with the mobile web. Of course, this isn’t really news considering last year’s gargantuan lead-up to “Mobilegeddon” and the search engine’s preference for responsive, mobile-friendly website…
If it feels like you are hearing more about Instagram lately, it’s for good reason. Businesses are finally recognizing the advantages to using this social media platform, including one to…
Your content marketing isn’t working, and you are not alone. According to a 2016 study conducted by the Content Marketing Institute and MarketingProfs, only 6 percent of B2B marketers rate…
Digital marketing is not a DIY activity. It’s not to say that you don’t have the motivation to develop a digital strategy or the diligence to maintain a marketing plan….
Your product is not special. But it can be, if you know how to present your product in a way that distinguishes it from a commodity. In fact, digital marketing…
Social media marketing as you know it is about to change – again. In 2016, social media trends will demonstrate networks’ abilities to constantly adapt to user behaviors and preferences,…
