Over the past two or three years, we have seen email marketing make a dramatic comeback. Not only are more people opening emails from businesses than they were previously,…
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It’s 2017. If you’re not using Snapchat geofilters in your marketing strategy, you’re missing out. This is a wildly different ad platform than most marketers are used to. Snapchat is…
If you tend to collect a lot of offline data about your customers – email addresses, phone numbers, or on-site purchase histories, for example – then give yourself a pat…
More than 100 million users can’t be wrong, right? Pinterest’s huge audience is convincing some businesses the social media platform is the right place for ad spend. But who is…
Social media platforms are excellent marketing and advertising tools. They can also be wildly confusing. Between disappearing videos, square-shape photos and character limits – how exactly do they work? This…
Google has a preoccupation with the mobile web. Of course, this isn’t really news considering last year’s gargantuan lead-up to “Mobilegeddon” and the search engine’s preference for responsive, mobile-friendly website…
Your content marketing isn’t working, and you are not alone. According to a 2016 study conducted by the Content Marketing Institute and MarketingProfs, only 6 percent of B2B marketers rate…
Your product is not special. But it can be, if you know how to present your product in a way that distinguishes it from a commodity. In fact, digital marketing…
In 2016, predictions become reality and momentum becomes mainstream. Here is what the digital transformation can mean for your business in the year ahead. Responsive Websites In early 2015, we…
Millennial shoppers may not be who you think they are. In fact, new data from Accenture shows that retailers do not understand this valuable demographic and, as a consequence, are…
