A one-minute online video is equivalent to 1.8 million words. What kind of marketing value does this offer companies – and their viewers? According to Dr. James McQuivey of Forrester…
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Ask any marketer or business owner what is the hardest part of an email marketing campaign, and the answer you are likely to get is writing the email subject line….
High-end luxury brands need a social media presence, and luxury shoppers have one…here is how the two can make meaningful connections. Seventy percent of luxury shoppers own a smartphone, and…
Mobile email opens, which include both smartphones and tablets, accounted for 67.78 percent of all opens, according to Movable Ink’s Q2 2015 U.S. Consumer Device Report. That means more than…
If your business utilizes social media (eMarketer forecast that 89 percent would by 2015), then the term ‘metrics’ has probably crossed your mind – or your desk in the form…
What in the world do corpses, maritime occupations, and Italian cuisine have in common? In almost every circumstance, the answer is, “nothing.” However, these all happen to be clients of…
“Marketers are getting better at distributing content, but are not getting better at creating content worth distributing.” – TrackMaven In a recent report from analytics software provider TrackMaven, it was…
Here’s why Facebook advertisers are prioritizing website custom audiences for remarketing initiatives. As organic reach for Facebook posts from brands continues to decline and the competition for News Feed real…
Why is Responsive Website Design Important? If you’ve contemplated a website redesign recently, then it’s likely you have also encountered these two buzzwords: responsive website. But other than seeing the…
1. Complete your page Make sure you have filled out all of the information you possibly can on your page. That means your business’s phone number, website, business hours, business…
