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Keyword Research

As the initial stage of AdWords campaign management, keyword research is critical. We employ a variety of research tools to determine general and specific keywords that may work with your campaigns, and then we collaborate with you to finalize the selections.

Ad Creation

In our experience, powerful writing and PPC advertising know-how serve up highly clickable ads. We create specific ad copy for each group of keyword themes, increasing the chances of click-through for each campaign.

Campaign Development

When developing a Google AdWords campaign, we take your business goals as well as PPC best practices into account. From geographic targeting to the services or products you provide, our team breaks out campaigns at a granular level. As your Google AdWords Certified Partner, we can manage multiple PPC advertising campaigns on your behalf.

Ongoing Account Optimization

Once your campaigns are launched, AdWords management is an ongoing process. This is typically the most time-consuming task for businesses, so having a diligent partner to nurture and monitor campaigns is what helps your PPC advertisements deliver greater results over time. We analyze and adjust bids, keywords, ads, ad groups, and the structure of AdWords campaigns as needed.

Reporting

If you cannot see how your AdWords goals are tracking, then you cannot determine the value of your PPC investment. Our reporting services are comprehensive and custom; we can deliver reporting on branding, clicks, conversions, and any other data that helps you analyze your performance.

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