It isn’t a dream. The Facebook Ads platform now lets you target people who engage with your page or ad, giving you a distinct advantage when it comes to…
Last month, we wrote about the incredible benefits of Instagram as part of a social media strategy. And true to form (social media is always changing), last week there was…
If it feels like you are hearing more about Instagram lately, it’s for good reason. Businesses are finally recognizing the advantages to using this social media platform, including one to…
Social media marketing as you know it is about to change – again. In 2016, social media trends will demonstrate networks’ abilities to constantly adapt to user behaviors and preferences,…
Think online advertising only drives online purchases? It’s time for those concerned with in-store sales to re-think how digital influences consumer buying behaviors in brick-and-mortar environments. Scenario #1: Product Researchers…